---
title: "Melborp - STARCO - Follow the fear"
description: "ProbleM\nHow do we reignite entrepreneurship during the scariest startup crisis the sector has ever faced?\nMelborp\nBy making fear our most valuable ally."
canonical: "https://melborp.art/work/starco-follow-the-fear/"
---

# Follow the fear

- [Follow the fear · STARTCO · 2024 07 · Branding · Content · CX](https://melborp.art/work/starco-follow-the-fear)

### Problem

How do we reignite entrepreneurship during the scariest startup crisis the sector has ever faced?

* * *

### Melborp

By making fear our most valuable ally.

In success stories, books, and MBAs, everyone talks about overcoming, defeating, or even ignoring fear.

For LATAM's most important startup event, we decided to listen to it, learn from it, and make it our partner.

![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/f29ead5e10/startco-m-1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/cf1d581fdc/startco-m-2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3790x2132/bcfa874928/image.webp/m/)

In a crisis where no one believed in startups anymore, we got them noticed, helped them close deals, and even secured multimillion-dollar investments—fear and all.

We didn’t bring Elon, Gates, or Branson. But we turned receipts from X, Uber, and Netflix into tickets and brought good news back to a sector that was drowning in bad news.

### **$US 4.8M**

in pre-investment agreements

#### **+14,000**

attendees

startups networking

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