---
title: "Melborp - Social Experiment"
description: "Four people, four phones, and one challenge. To discover if what interests us is truly what we see on social media."
canonical: "https://melborp.art/work/social-experiment/"
---

# Marketing

- [Social Experiment · Melborp · ADS · Direct · Targeting](https://melborp.art/work/social-experiment)

### Problem

How do we know if we've thrown millions at ultra-targeted advertising campaigns?

* * *

### Melborp

Demonstrating if our algorithm controls what we like.

Four people, four phones, and one challenge. To discover if what interests us is truly what we see on social media.

![Melborp](https://a-us.storyblok.com/f/1022498/2196x3076/0e8dc1a305/banner2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1504x2108/af8cd2e7f8/banner3.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1895x1065/5102598265/banner4.webp/m/)

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