---
title: "Melborp - Localiza - 79 fails, 1 win"
description: "After testing 79 different approaches, we identified the most impactful way to deliver the same message.\nUsing the principles of behavioral science, we became a content laboratory that turned other ads' mistakes into our own success."
canonical: "https://melborp.art/work/localiza-79-fails-1-win/"
---

# 79 fails, 1 win

- [79 fails, 1 win · Localiza · 2025 01 · Behavioral Sciences · Awareness · Content](https://melborp.art/work/localiza-79-fails-1-win)

### Problem

How do we create ads with a message that actually captivates our public?

* * *

### Melborp

Creating one, five, twenty, and as many as necessary.

After testing 79 different approaches, we identified the most impactful way to deliver the same message.

Using the principles of behavioral science, we became a content laboratory that turned other ads' mistakes into our own success.

![Melborp](https://a-us.storyblok.com/f/1022498/1896x1066/1be43bf3cf/img_3-100.webp/m/)

Reach 6,020,301

Conversions 32.569

CPA decrease 75%

79 fails, 1 win

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