---
title: "Melborp - Dux - Sessions"
description: "ProbleM:\nHow can we make a pause sound different?\n\nMelborp:\nBy turning down the volume on the same old beats and cranking it up for the ones no one knows."
canonical: "https://melborp.art/work/dux-sessions/"
---

# Sessions

- [Sessions · Dux · 2024 11 · Awareness · Branded content](https://melborp.art/work/dux-sessions)

### Problem

How can we make a pause sound different?

* * *

### Melborp

By turning down the volume on the same old beats and cranking it up for the ones no one knows.

65.2% of Colombians spend their free time pausing their day by listening to music. Yet, 20% of the songs on Spotify have never been played.

So we decided to boost emerging talent with a platform that would amplify their voices, turn our brand into their stage and our followers into their first fans.

![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/a289596502/dux-s-1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/8384bb5619/dux-s-2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3791x2132/aff8feef29/dux-s-3-1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/c814a3f0c4/dux-s-3.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1882x2647/d2dd3e739b/dux-s-4.webp/m/)

### **+1.3M**

Views

### **+40K**

Social interactions

### **+216K**

People reached

- **237** artists

- **90** auditions

- **16** songs

- **4** winners

[← Previous Project](https://melborp.art/work/aguardiente-antioqueno-pal-centro-y-pa-dentro-christmas) [Next Project →](https://melborp.art/work/speedmax-recharge-your-life)