---
title: "Melborp - Dux - A pause, taste good"
description: "ProbleM:\nHow do we get a generation that never stops scrolling to pause for a cookie brand’s videos?\n\n\nMelborp:\nSpeaking softly in our ads"
canonical: "https://melborp.art/work/dux-a-pause-taste-good/"
---

# A pause, taste good

- [A pause, taste good · DUX · 2024 12 · Behavioral sciences · Awarness · Content](https://melborp.art/work/dux-a-pause-taste-good)

### Problem

How do we get a generation that never stops scrolling to pause for a cookie brand’s videos?

* * *

### Melborp

Speaking softly in our ads

A cookie that got over 30 million views and 20,000 reactions. We stopped an entire generation with a campaign that didn’t look like one, in a world that hates taking breaks.

![Melborp](https://a-us.storyblok.com/f/1022498/1880x2646/74346360fe/dux_2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1880x2646/333effe872/dux_1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3924x2209/414452ae23/dux-3.webp/m/)

We discovered an irresistible way to pause a world that doesn’t want to stop.

**+30 million**

views

**+21k**

interactions

We hacked the algorithm

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