---
title: "Melborp - Asics - Run with the clouds"
description: "In a category that glorifies speed, we launched the GEL-NIMBUS™ 28 by turning\nlightness into something physical.\n\nA box filled with clouds in the hands of influencers, a Test Drive in two cities, and\nthousands of steps proving that running lighter also clears your head."
canonical: "https://melborp.art/work/asics-run-with-the-clouds/"
---

# Asics - Run with the clouds

- [Run with the clouds · Asics · BTL · Use of influencers · Digital](https://melborp.art/work/asics-run-with-the-clouds)

### Problem

How do you talk about calm in a category where everyone talks about going faster?

* * *

### Melborp

By making everyone run much lighter.

In a category that glorifies speed, we launched the GEL-NIMBUS™ 28 by turning lightness into something physical.

A box filled with clouds in the hands of influencers, a Test Drive in two cities, and thousands of steps proving that running lighter also clears your head.

![Melborp](https://a-us.storyblok.com/f/1022498/762x1080/98042fd6d1/04_iphone-mockup.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/762x1080/491ef0be26/06_mockup-laptop.webp/m/)

### +148

people experienced what it means to run with clouds on their feet.

### 125%

increase in sales.

### 281,692

social media views.

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