---
title: "Melborp - Aguardiente Antioqueño - Pa’l centro y pa’ dentro - christmas"
description: "PROBLEM How can Aguardiente Antiqueño create a Christmas campaign everyone talks about?\nMELBORP This time, they didn't talk to us; we spoke in their conversations."
canonical: "https://melborp.art/work/aguardiente-antioqueno-pal-centro-y-pa-dentro-christmas/"
---

# Pa’l centro y pa’ dentro - christmas

- [Pa’l centro y pa’ dentro - christmas · Aguardiente Antioqueño · Branded content · Awareness · Media](https://melborp.art/work/aguardiente-antioqueno-pal-centro-y-pa-dentro-christmas)

### Problem

How can Aguardiente Antiqueño create a Christmas campaign everyone talks about?

* * *

### Melborp

This time, they didn't talk to us; we spoke in their conversations.

80% of WhatsApp users rely on stickers to confirm or cancel plans. *(Fact: 2.7 billion people worldwide use WhatsApp frequently.).*

We turned December's plans into stickers ready to confirm them all.

![Melborp](https://a-us.storyblok.com/f/1022498/1881x2648/47c2f862bb/flac_1.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1881x2648/1e4cb72576/flac_2.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1920x1080/5b0dd97a53/mbp-navidad-slide-stickers.webp/m/)

We proved it's better to be in everyone's conversations than on the front page for a day.

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