---
title: "Melborp - Aguardiente Antioqueño - En boca de todos"
description: "ProbleM\nHow do we create a campaign that gets everyone talking about Aguardiente Antioqueño?\n\nMelborp\nBy letting them keep talking and turning their messages into ours."
canonical: "https://melborp.art/work/aguardiente-antioqueno-en-boca-de-todos/"
---

# En boca de todos

- [En boca de todos · Aguardiente Antioqueño · 2024 09 · Campaign · Awareness · Content](https://melborp.art/work/aguardiente-antioqueno-en-boca-de-todos)

### Problem

How do we create a campaign that gets everyone talking about Aguardiente Antioqueño?

* * *

### Melborp

By letting them keep talking and turning their messages into ours.

We built a campaign out of what was already being said about Aguardiente Antioqueño and reposted it across the city, keeping the conversation alive.

![Melborp](https://a-us.storyblok.com/f/1022498/1880x2652/1fc4ead713/img_1-fla-enbocade-todos.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/1889x2644/a09d1b9bc8/img_2-fla-enbocade-todos.webp/m/)![Melborp](https://a-us.storyblok.com/f/1022498/3790x2132/236cd22795/img_3-fla-enbocade-todos.webp/m/)

Guaro has always been in the hands of celebrities, the headlines, casual conversations, and even **+10,000 tweets.**

Around 6,000 organic "community managers" talk about Aguardiente Antioqueño every month.

The copy went on vacation. @alejaaaamfv and thousands of others wrote the campaign.

The CM just shared what was already out there.

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